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DataBasix LogoDataBasix Technologies
E-Mail Messaging, Marketing and Broadcasting with DataBasix's E-Merge
This topic was created to assist those who are interested in effective E-Mail Messaging and E-mail Marketing.
What is E-Mail Messaging?
  Every business needs to maintain communications with its clients and contacts in order to be successful. Many also employ targeted-marketing strategies to attract new customers. E-mail has rapidly become the communications medium of choice for businesses and individuals alike. Why? Because e-mail is:

  • Free
  • Convenient
  • Delivered immediately
  • Pre-installed on every new computer, meaning everyone with a computer has e-mail

While not all forms of correspondence can be sent in an e-mail message, a good portion can. So instead of mailing, faxing, or manually delivering information by hand or phone, why not send an e-mail message? It's cheaper, faster, and is delivered right away.

 
Enter DataBasix's E-Merge - Look, Ma, No Spam!
  "Spam" is the term applied to unsolicited messages broadcasted out to entire lists of e-mail addresses. Typically, an e-mail spam message's header contains a huge list of "To:" e-mail addresses, or some funky list name we've never heard of yet somehow managed to become part of. We all receive e-mail spam blasts, and can't seem to get away from it. In fact, we hate it. We receive so much of it that when we see messages addressed to that funky list name, we delete them immediately without even reading them. And, the senders of this type of junk e-mail actually think it works! Think again!

DataBasix Technologies understands that e-mail messages sent to groups of contacts can be legitimate and addresses this need withits new E-Merge(tm) module, which sends e-mail messages to groups of contacts without the spam appearance. This E-Merge technology automatically send an e-mail message individually to recipients on a one-by-one basis, complete with only the recipient's name and e-mail address in the message header, which virtually eliminates your messages going out with the trash before they're read. What's even better is that each message is automatically personalized with a formal salutation and closing just like a letter!


Example:

To: John Smith, john_smith@company.com
Subject: Follow-up on Telephone Conversation

Dear John:

I wanted to let you know that I am researching what we spoke about during our telephone conversation earlier today. I will contact you as soon as I find out everything you wanted to know. In the meantime, please feel free to contact me should you have any further questions, or require additional information.

Sincerely,
Jane Doe
Account Manager
ABC Company


Whether your e-mail messages are sent as general correspondence or as part of an online marketing strategy, wouldn't it be nice if you could somehow note the details of what you send to your recipients for future reference? Of course it would, provided that it doesn't require time-consuming chores on your part, right? As part of our LeadCommander contact management and marketing system, our E-Merge module automatically logs entries in your contacts' history pads whenever E-Merge messages are sent. This process enables you to maintain accurate details of what's transpired with each contact and, if you're online marketing, later analyze the effectiveness of your e-mail marketing campaigns.

 
DataBasix Technologies' E-Mail Marketing Philosophy
  The future of marketing weighs heavily on e-mail messaging and marketing. Here at DataBasix, we believe that there is nothing wrong with this concept, provided that you're considerate and respect the privacy rights of your targets. We recommend that each marketing message include instructions allowing recipients to be removed from your target group. Not only is this the ethical thing to do, this prevents the generation of ill-feelings and preserves potential future business.  
Copyright - DataBasix Technologies